In the last month Pinterest has sent me 14,324 page views. If you would like a slice of this kind of traffic, let me share my pinning strategy using Trello – a free project management tool. People tell me they don’t ‘get’ Pinterest as a business tool. Let me try to explain. Think of Pinterest as a boutique, user-driven… Read More
The most popular advice given to writers is to find your voice – to showcase your unique personality and view of the world through the words you choose and the sensory details you describe. As well as having a literary voice, it is also important to have a visual voice. The internet is a visual medium,… Read More
In the control panel of my blog, the counter for the number of posts sits at 999. I hesitate to write the 1,000th post because it should have some kind of significance. I can’t just write a flippant flyaway piece, it has to be memorial and interesting, it has to mark the occasion with importance. Then, as… Read More
I have been implementing a new social media strategy which focuses on sharing the work of others, especially on Twitter. I love reading your posts, articles and stories, but sometimes I am unable to share them. If you want your work to be given its best chance to be seen by a wide audience you might… Read More
When I blog, I usually spend more time finding and formatting a photo than I do writing the post. I pay careful attention to my pictures because I know that 63% of social media is made up of images and engagement with images is a whopping 77%. In an online world filled with short attention spans,… Read More
April is my least favourite month – the month where there are more bad things to remember than good ones. I should have known undertaking a month-long blogging challenge would be tempting the gods. On the night of 20th April, New South Wales experienced rain and wind gusts as severe as any cyclone. We were… Read More
Being of a certain age, I have had the curious pleasure of watching technology transform over the past fifty years. When I went to school, we found all our information in an encyclopaedia or at the library. When I went to University, I typed my assignments on an electric typewriter with a corrector ribbon. When I first started work, I sent out rehearsal schedules and important announcements via fax.