Today I went to the Nuffnang Blogopolis Conference at the Sofitel in Sydney. It was a long day and I left early. Mostly because I felt like I didn’t belong. Don’t get me wrong — I met loads of wonderful people who made me feel welcome — it was the philosophy of the conference I struggled with.
Let me explain. Nuffnang is an ad network that promotes commercial relationships between bloggers and brands. For example, if you blog about your kids, you have ads/sponsored posts that talk about Target’s toy range or holidays to Disneyland. I’m sure you’ve seen people who review and promote sports products and supplements on fitness blogs.
I wonder who would be interested in a blog about eating disorders, relationships, self-love and suicide? Commercially … let me think … *crickets* … yes, no one. If I was of any interest, it would be to the non-profit sector who aren’t going to pay me to feature in an advertorial any time soon. What I write is a personal memoir blog and it has little commercial value.
This realisation was an epiphany. There are people who make money in the memoir sector, but not many. I realised my style of blogging is not suitable to monetise. And that’s OK.
What I’m good at and what I enjoy is writing about my life. An online journal if you will. This was the original purpose of a blog. Now it seems like blogs should be businesses, online store fronts and brands. It was even said today that ‘spewing your thoughts out on the page/screen’ will not make you stand out in the crowd.
I don’t want to be a brand, a shop or business. I want to remain a storyteller and continue to share my innermost secrets with you. Spewing the chaos in my head on to the page/screen is what makes me come alive.
I’m keeping the art in my blog — the art of writing, musing, exploring and questioning the world. From now on I’ll be leaving all the science and business to others. I don’t need a business plan, I don’t need a marketing strategy and I don’t need to drive traffic to my blog.
I’m going to keep holding on to my authentic self in the midst of an imperfect life and writing about it in my unique voice.
I hope you’ll join me.