I have been implementing a new social media strategy which focuses on sharing the work of others, especially on Twitter. I love reading your posts, articles and stories, but sometimes I am unable to share them. If you want your work to be given its best chance to be seen by a wide audience you might want to pay attention to the following areas.
Write great content
While every post doesn’t have to be a masterpiece, I am more inclined to share your work if it is entertaining, educational or inspirational. Personal anecdotes and records of daily life are fine, but I’m looking for the meaty stuff.
Make sure, at least once in a while, you write something important — something you wish everyone knew, something opinionated or something raw and uncensored. There is way too much vanilla on the internet, be someone who has flavour and spice.
Have an image
All of my tweets have an image – it’s my preference and my style. If your post doesn’t have a picture I have to go searching for one which takes extra time. With the wealth of free images available today, there is no excuse for not putting a picture somewhere in your posts.
Have a great looking + sharable image
Pick the best image you can find. Try to stick with clean, simple, uncluttered pictures with a limited palette of colours. If your picture is too busy, it probably won’t look good at a smaller size.
Some people are now entirely fixated on Pinterest so a great many images are in a vertical format whereas Twitter is horizontal. If you have writing over the whole of a portrait image, I can’t make it into a landscape picture. I am happy to do a quick crop and add some text, but I can’t do anything much with a Pinterest optimised image.
The main place I search for content to share is in my Facebook feed. As we all know anything from a Facebook Page rarely makes it into someone’s feed, I rely on your personal profile. It is helpful if you link your post there at least once.
Did you know that if you share from your Page to your Profile, you can increase the organic reach of your Page because every like and share is recorded against the original post.
Have share buttons
This is blogging 101 – please make it easy to share. Even though I use Buffer, I click on your share button to copy your Twitter handle first (Buffer doesn’t pick them up automatically). Which brings me to my next point…
Include your twitter handle
Please make sure you have entered your twitter handle in the back-end of your share buttons. If you have, then you’ll be notified when I tweet your stuff, and you can reshare of any images I might make for you. Without a twitter handle, sadly I often move on to the next site. (If you’re not on Twitter, please sign up now even if you don’t think you’ll use it.)
If I follow you, follow me back
If someone is taking the time to share your content and they’ve followed you, it would be nice if you followed them back. I think of Twitter as a great big cocktail party, and I’m there telling everyone how great your stuff is. “There she is,” I say, as you walk by. Hopefully you stop and at least say hello. If you don’t follow me back, it’s as though you’ve just stared at me and kept walking.
Share the love
You don’t have to go into the depth of detail I do to curate my Twitter feed, but if you read anything you enjoy, please take a few moments to share it on your social media networks. Ideally, you should try to share at least two things for every one of your own.
If we go back to the idea of a cocktail party, people will probably soon drift away if you talk about yourself all the time and don’t take an interest in anyone else. The best way to say thank you, or I enjoyed that, or you rock the internet is to share, share, share.
Let’s do it
You know, we could transform the web if we all concentrated on spreading great content and supporting each other. Now wouldn’t that be amazing?
Good luck, my friends. I’ll see you out there.
How else can you guarantee your posts are shared on social media? What have I missed?
Does the thought of creating online images make you break out in hives? I can help with that.