The advertisement promises: Triple anti-aging action: anti-wrinkle, firming and radiance boosting. When it comes to younger looking skin, we all want immediate results, but also improved skin for the future. This skin care range boosts your skin with moisture and radiance, leaving it softer and smoother within seconds. The regenerative plant cells work continuously on your skin to improve lines and sagging skin in as little as 2 weeks!
I shouldn’t be surprised. We live in a consumer society where we are persuaded to spend our hard-earned money on things we don’t need, while at the same time made to feel inadequate if we don’t have them. The fastest car, the sleekest computer, the latest designer dresses all promise us we will feel better if we possess them. Better about ourselves, better about our circumstances, better about our lives in general.
But we are being sold more than an unnecessary and ineffective jar of face cream. We are being sold the promise of eternal youth, the reassurance that we still look young enough to be beautiful.
It is all a lie.
There is no escaping the cruel master of time. We are older now than we were yesterday, and tomorrow we will be older still. To try and outsmart the passage of time is like trying to hold back the tide. It leaves us frustrated and exhausted, depressed and miserable.
Anti-aging creams and vitamin supplements don’t work. Even anti-aging surgery doesn’t fix the problem. A face that has been tucked and tidied by a surgeon’s knife doesn’t look younger, it just looks like a face that has had surgery.
So what are we to do? Cover our mirrors and give up?
The solution is to be pro-aging, to embrace the gifts that getting older brings.
When you’re older, you don’t give a fuck about what anyone else thinks. You can wear what you like, sleep with whoever you want, and be as eccentric as you like. Your excuse is that you’re old enough now to do what makes you feel good. You can live your life on your terms.
You don’t have to devote yourself to taking care of others any more. If you have kids, they are now adults. If your husband is boring you to death, you can divorce him. If your corporate job makes you break out in hives, you can serve coffee at the local café.
You can finally say whatever you like. If your religion isn’t enriching your life, you can tell your friends why you’re not going back to church. You can confront the shopkeeper about his rudeness. You can swear like a sailor. You can write your memoir and reveal all the secrets you’ve carried for so long.
“You’ve changed,” your friends and family might say. “Why are you like this?”
You can look at them in the eye and smile. “Because I’m aging,” you can say. “This is what getting older really looks like.”
Maybe then we would look forward to getting older and not try to resist it. If someone had told me that this was what aging looked like, I would have been counting down the years.
It’s up to us to demonstrate what getting older really is — a ticket to freedom, fun and not giving a fuck. Real aging is feeding your chickens in a ballgown.
I’m raising the flag of pro-aging — won’t you join me?
This post is part of the April A to Z Challenge.