The most popular advice given to writers is to find your voice – to showcase your unique personality and view of the world through the words you choose and the sensory details you describe.
As well as having a literary voice, it is also important to have a visual voice.
The internet is a visual medium, in the same way television and magazines are. Beautiful looking blogs will attract more readers than those filled with messy layouts, unattractive photos and jarring colours. Here are a few tips to help you brand your blog with a consistent, pleasing visual style.
Your colour palette should be no more than three colours. If you’re not expert in colour theory (I’m not) then choose a suite of colours that occur in the world around you. Websites like Design Seeds have gorgeous examples of colours that work together.
Flick through the images without thinking too much about it and choose the one you are most drawn too. You can use these colours in any combination – for example, your post headings and links might be one colour and your side bar titles another.
On this site I use pink and grey and at Gretel Park (my publishing site) I use blue and green. Two colours are often enough.
→ TIP: Make your profile photo match your colour scheme by wearing similar colours. I have grey hair, a grey background and a pink hair tie in my head shot. It makes the photo look as though it belongs with everything else.
To make your photos work for you on social media, they should include some text. To make this text stand out from the background you can enclose it in a shape. Use that shape (circle, square, rectangle) consistently on your blog.
→ TIP: Make your text box semi transparent so your colours and texture bleed through.
You need a pair of fonts on your blog. You can find suggestions for combining fonts here (ones you might already have). An easy rule of thumb is to have a sans-serif (no edges) and a serif font together. For inspiration, search Pinterest with the terms “font pairing”.
→ TIP: Combine uppercase letters with lowercase letters for a more professional look.
4. Image Style
My visual style has evolved into classic muted or black and white vintage photos. Ideally, your photos should all have the same look and feel – the colours, the focus, the mood etc.
→ TIP: You don’t have to use photos – you can use drawings, paintings, icons, patterns, plain colours or abstracts as your signature images.
from Shadow House Creations (free)
By spending a little time now deciding your colour, shape, font and image preferences, you will be rewarded with an attractive, professional looking blog and less confusion deciding what images to add to your posts.
Knowing your blog’s visual brand will also save you time because can set up image templates to streamline your blogging process.
Please feel free to share a link to a post which showcases your visual style.
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